About

Project Rat Race began as a simple observation:

Most of us are busy.
Many of us are successful.
And yet something still feels out of balance.

Over time, our lives are quietly shaped by four forces — time, money, health, and relationships.
Not in dramatic moments, but in the small, repeated trade-offs we make every day.

Project Rat Race isn’t built on rules or answers.
It’s built on prompts — ideas worth returning to.

Through a short book and a simple deck of cards, the project creates space to pause, reassess, and pay attention to what you’re really optimising for.

This isn’t about escaping the rat race.

It’s about designing a life you don’t need to escape from.